This puts a fly in Guinness’ ointment, or in this case, glass of stout, because the company has www.malaysia.net/adamking/ as the Web site for its US$8mil (RM30mil) creation while Lim’s site is easily mistaken for the official Adam King site...This article descr

Article discussing how an RM30 million campaign failed to capitalize on the web, and how the Josh Lim intercepted the unregistered domain to make a point

Who said web presence is not important? Just look at the Guinness' month-long campaign on the so called Adam King. But who grabs the headlines? Josh Lim, a web designer who first registered the www.whoisadamking.com (or view it here the real mccoy) .. and leaving Guinness furious and asking him to withdraw for multiple breaches: trademark violation, impersonation, fraud and etc. And the real one is on the nonsense web address - www.malaysia.net/adamking? (or see it here). So, who says registering for IP address/domain name (hence a web presence) for a trademark such as that is not an utmost importance?